Downloading and PC video dominate connected TV home

New research on video usage in connected TV homes has revealed that downloading and viewing digital video on the PC are the principal modes of consumption.

According to In-Stat’s new research survey Home Video Libraries, Storage, and Viewing Trends, even though many broadcasters and supplier are extolling the virtues of the cloud, it is the more tried and trusted methods of downloading and storing that users are still trusting.

“The digital entertainment industry is pushing US consumers to shift to electronic sell-through (EST) and to build electronic home video libraries.” says Keith Nissen, Principal Analyst. “However, digital video usage models are now a mix of physical discs, free content, video on demand, streaming and rental models, in addition to outright purchases. Nevertheless, downloading and storing video is a growing and important element in the overall mix. ”

Nearly half of US broadband households report that they store their electronic video home library on their desktop PC with 30% using their notebook PCs to watch video. Yet only 38% of broadband households back up their video libraries. By 2015, predicts In-Stat, US broadband households will collectively be storing over 4.5 million GBytes of professional video content, which translates to up to 65 GBytes stored per household.

Despite the best wishes of suppliers and the proliferation of such devices around the home, only small percentages of people stored video on gaming devices, portable media players, Flash devices, and mobile handsets. The survey also showed that almost two-thirds (64%) of US broadband home acquire, store, and view video content on the same device. Even though people had the capability of storing copies of the same content on separate devices, and could potentially do so in greater numbers, only a tenth currently view locally stored video on multiple devices.

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