Global ad-spend to increase 4.9% in 2012

February 27, 2012 – Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to Strategy Analytics.

Although total UK advertising spending is expected to increase by slightly less than the global rate, at 4.2 per cent this year – to $20.9 billion – it is a significant improvement on the 1.4 per cent growth in 2011. The UK outperforms Europe as a whole, which is expected to grow by 3.7 per cent to $136.3 billion in 2012.

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