June 28, 2012 – Just as the tablet market gets a spur that might make it grow even faster than it has over the last two years, a new report from NPD DisplaySearch has found that more than 70% of consumers have viewed video content on devices other than a TV.
According to the Global TV Replacement Study, this hugely significant growth, which will have content providers licking their lips, has occurred in conjunction with increased tablet adoption in these markets.
In all, NPD said that tablet adoption was driven by improved connectivity infrastructure has facilitated use of these devices as alternate content-viewing devices. In particular use of tablets such as the iPad and Android-based devices by consumers for viewing TV/video content more than doubled in 14 regional markets surveyed,