GroupM: Cabsat ad spend to double in three years

May 28, 2012 – Malaysia’s newest satellite Measat-3b isn’t due for launch until late next year but that hasn’t stopped Measat’s sister company Astro DTH reserving 18 transponders on the craft.

Astro’s order is for the full anticipated 15-year life of the satellite. The order also means that Measat-3b is now 50 per cent full.

Astrium is building the craft, which will have 48 Ku-band transponders for DTH use.

Source: http://advanced-television.com/index.php/2012/05/28/astro-books-18-transponders-on-measat-3b/

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