(Jul 12, 2013) So they’re not selling. But what are Hulu’s owners going to do with the video service now?
The immediate response to that question, via people who provide answers on behalf of Hulu’s owners, and translated a bit for public consumption: They are going to invest in Hulu’s potential as a “subscription video on demand” service.
That is, they see real value in building up its Hulu Plus paid offering. Which is competing for eyeballs, time and consumer dollars with Netflix and Amazon.
Read more at All Things D