May 2, 2012 – The mainstream media has been abuzz this week with word that Hulu is exploring authenticated “TV Everywhere” deals with pay-TV operators — apparently unaware that Fox, one of Hulu’s owners, started doing this with its first-run primetime shows last summer.
In July 2011, Fox announced it would begin withholding new episodes of popular shows like House, Glee and The Simpsons for eight days from the free-to-all sections of Hulu.com and Fox.com.
See the little tiny locks on the Fox website for full episodes?
Currently, those episodes are available day-after-air only to Hulu Plus subscribers and customers of participating pay-TV providers. Dish was the first in Fox’s TV Everywhere roster, and Verizon FiOS has joined as well (see Fox Urges Pay-TV Subs To Agitate For ‘TV Everywhere’ Access and Fox To Stash New Online Episodes Behind Walled Garden).
News Corp. chief digital officer Jon Miller, speaking at CES in January, stressed the importance of the TV Everywhere model for both Fox and Hulu, B&C’s George Winslow reported.
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