January 14, 2012 – SECURING exclusive content to differentiate themselves from their competitors can be a challenge for broadcasters and Internet protocol TV (IPTV) operators as it can also mean investing top dollar for the content.
Telekom Malaysia Bhd’s (TM) venture into the IPTV market has not come easy, it is a new area of business, and though it has hired some experienced people, it still doesn’t have the coveted content that would make people rush to watch the content.
It is offering some content, but getting into the big boys’ game of bidding for content like the English Premier League (EPL) football can be costly. Although TM has deep pockets, for now it is not justified to make the move.
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