13 December 2012, KUALA LUMPUR: The Information, Communications and Culture Ministry is in the process of strengthening the existing regulations on television advertisements to ensure a more effective monitoring.
Its deputy minister, Datuk Joseph Salang, said the requirement for advertisements to be issued with the made-in Malaysia (MIM) certificate to be aired on television was still applicable.
“This certificate is only issued for advertisements produced by local advertising producers.
“Foreign-made advertisement can only be used as foreign footage, but should not take more than 30 per cent of the advertisements to be aired,” he said when winding-up the debate on the Supply Bill 2013 in the Dewan Negara Thursday.
Salang also said the question of unfair division in the performance slot at Istana Budaya should not arise as the matter had been set, with 70 per cent for local artistes, and the remaining for international artistes, every year.
http://www.malaysiandigest.com/news/36-local2/193632-tv-ad-regulations-to-be-strengthened.html