May 8, 2012 – A new report from Juniper Research suggests that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. This increase will be driven by a rise in smartphone penetration and a growth in the usage of Internet TV and IPTV services.
The report found that the substantial growth in streamed mobile TV users would arise from a combination of both increased smartphone penetration and, critically, an increasing usage of live and on-demand services both on TVs and PCs. Juniper Research notes that these catch-up and live Internet TV services are already allowing users to become their own programme schedulers – mobile allows consumers to take this content away from the home by ‘placeshifting’ it and adding a new dimension to the TV experience.
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