July 13 – Mobile internet TV is one of the biggest growth areas in India. A recent survey conducted by Google in partnership with IPSOS and the MMA (Mobile Marketing Association) found that a third of Indian smartphone users watch TV on their smartphone.
TV household penetration in India has hit 65% and is as much as 88% in urban regions. This shows tremendous opportunities for live over-the-top (OTT) content and mobile internet TV for those households that currently have no existing terrestrial infrastructure, cable or satellite services. The operators know this and realize the potential of the market, so why haven’t more of them rolled out mobile video services?