7 Dec 2012 – NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S), and Kantar Media, an audience research and competitive intelligence company, have announced plans to collaborate in the area of subscriber behaviour, giving service providers the ability to capitalise on the wealth of data available through in-home devices while fully ensuring viewer privacy. The service will be available pre-integrated with OpenTV 5, NAGRA’s newest and most open media convergence platform, taking advantage of its multi-device TV measurement capabilities.
“By combining Kantar Media’s world-class experience in audience measurement and research with our newest multi-device, multi-service technology, we are giving our customers access to some of the most advanced reporting and analysis capabilities available today,” said Samir Mehta, Senior Vice President, DTV Solutions for NAGRA. “Together, we’re making it possible for them to capture critical subscriber generated information such as PVR and advertising interactions and taking a major step toward enriching and personalising the television experience.”