NDTV lawsuit may trigger Govt action on BARC
(1 August 2012) NEW DELHI: The petition filed by NDTV against TAM in New York may force the Government to speed up BARC’s progress on revamping the television audience measurement system, particulary since the Indian Broadcasting Foundation (IBF) has failed to do so.
In fact, the Government had expressed its concern to IBF officials over a month earlier about the delay in moving the Broadcast Audience Research Council (BARC) forward so that the first audience survey report could come by July next year.
In a meeting held at the initiative of the Information and Broadcasting Ministry a few weeks earlier, Additional Secretary Rajiv Takru had told IBF that the government may step in to ensure that the timeline is met.
Read more: http://www.indiantelevision.com/mam/headlines/y2k12/aug/augmam7.php