SINGAPORE (November 20, 2012) – Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced a strategic alliance with Singapore-headquartered Informate Mobile Intelligence. The strategic alliance, called Nielsen Informate Mobile Insights and covering Asia Pacific, Middle East and Africa, will combine Nielsen’s consumer and marketing expertise with Informate’s technology and domain expertise to provide marketers with absolute clarity on how consumers are using their mobile devices and consuming mobile content.
The Nielsen and Informate alliance, which expands on the companies’ existing Nielsen Informate Mobile Insights offering in India, announced in July 2011, will help device manufacturers, mobile media content providers, network operators and consumer brands by providing data, analysis and actionable insights on consumers’ smartphone usage across a range of areas, in particular focusing on usage of smartphone features, apps, and network numbers.
Read more at The Asia Media Journal