November 14, 2012: Now TV has regained the exclusive broadcasting rights of the English Premier League for three seasons starting with the next one.
The company had lost the broadcasting rights in 2010 to Cable TV, whose contract ends with the close of the current season in May.
According to a source, the fresh contract cost Now TV less than US$200 million (HK$1.5 billion), believed to be lower than what Cable TV paid for the right to air the hugely popular competition.
Cable reportedly earned US$60 million a year from the broadcasts.