(Aug 1, 2013) Incognito Software, a global provider of broadband software provisioning and service activation solutions, has released The Growth of OTT Content: Opportunities and Challenges for Service Providers, a report detailing the findings from its recent ‘OTT Challenges and Opportunities’ survey, which examines the impact that over-the-top (OTT) content is having on the current business models of cable and broadband operators. While industry narratives portray OTT content as detrimental to cable and broadband providers, nearly 70 per cent of providers surveyed recognise new business opportunities presented by OTT services, far outweighing the number of respondents who acknowledge the competitive threats.
Read more at Advanced Television