March 29, 2012 – In 2016, OTT video services on connected TV will represent 17 per cent of the total OTT market and 1 per cent of the global fixed video services market says French researcher IDATE.
“In 2016, the VoD market for the TV will be dominated by Over-The-Top (OTT) offers. In Europe, we estimate the global market for OTT video services on connected TVs at 2.4 billion Euros in 2016, with Europe and North America representing respectively 17 per cent and 54 per cent”, says Jacques Bajon. “Managed network players – cable and IPTV providers, for instance – are holding one of the key drivers for the Connected TV market development. They can continue their strategy of service distribution or open massively their networks to over-the-top services giving a boost to their commercial offers.”
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