Faced with increasing competition, Pay TV operators are under pressure to ‘open up’ their platforms and make more online services available through the set-top box. They need development environments that encourage innovation but protect the core platform from harm. The prize is higher customer satisfaction and possibly new revenues. But there is no consensus about how they can achieve apps scale cost-effectively so Android could have an important role to play in addition to HTML5.
This 7,000 word report looks at how service providers can harness apps on their own platforms and also looks at efforts to make it easier for them to become ‘apps’ themselves on connected TV devices. It includes insights from Virgin Media, Orange, Samsung, LG, Roku, NDS, NAGRA, Accedo, easeltv, Electronic Arts, IMS Research, Farncombe, CTOi Consulting, Futuresource Consulting, Parks Associates, EchoStar Europe, Humax and Broadcom.
Read the Apps report here: http://bit.ly/Lu4rbh
This report is published by Videonet and there is no charge to read, download or print this report.