For the past few days, rumors have been swirling that along with its limitation of “entertainment” programs, China’s State Administration of Radio, Film, and Television (SARFT) will also be implementing a new regulation that bans all advertisement during TV dramas. Yesterday SARFT management bureau chief Li Jingsheng announced that SARFT will indeed be banning ads during TV programs.
The detailed regulations will be announced sometime later this month, but it seems that advertisements will be allowed, but only during the time when one show has finished and the next show has yet to begin. Shows will no longer take breaks in the middle of episodes for advertisements.
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