March 5, 2012 – Momentum behind digital content initiatives for home entertainment continues to pick up steam. The latest development is a digital rights management (DRM) scheme by content owners to put movies and TV shows on USB sticks and other standard storage devices.
The idea is to give consumers an easier and faster way to organise, store and move their high-definition digital movies and TV shows across screens and endpoints. And, the content will be backed up via the UltraViolet industry standard for cloud access.
Dubbed ‘Project Phenix,’ the intiative is backed by Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment Group, SanDisk and Western Digital as part of the newly formed Secure Content Storage Association (SCSA), a coalition that will create and licence DRM solutions to secure copyrighted content on local and portable hard drives, and flash memory products like USB flash drives, SD cards and solid state disk drives (SSDs). Once downloaded, the content can be accessed via any SCSA-enabled device such as a connected TV, laptop, Blu-ray player, tablet, mobile phone or game console.
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