NCC amends rules for product placement
August 23, 2012–In response to reactions over excessive product placement and a lack of clear rules for sponsorship, the National Communications Commission (NCC) made modifications to the Satellite Broadcasting Act and announced principles of “Three Nos One Exposure” — not affecting operations of independent programs, not encouraging the audience to purchase any products, not overemphasizing any particular products, and properly exposing brand names of the advertisers — for all broadcasters to follow.
The authority held a public hearing yesterday with broadcasters and scholars discussing related modifications for the existing Satellite Broadcasting Act, which regulates commercials of programs but not product placement or sponsorship. The NCC expects the modifications will set up clearer principles for broadcasters to follow.
Read more: http://www.chinapost.com.tw/taiwan/national/national-news/2012/08/23/351869/NCC-amends.htm