27th August 2012: WPP has released a statement stating that it welcomes NDTV’s decision to not get into a prolonged trial. It has also mentioned that NDTV and WPP have been working together to make improvements, and that settlement talks between NDTV and WPP have been carried out as late as August 21, 2012. The company also noted that it’s not unusual for channels to blame TV rating system for their falling ratings, and also said that NDTV has used TAM ratings as and when it suited them.
Here’s WPP’s statement:
“We welcome NDTV’s statement that it has no desire to get into a prolonged trial by media. We have issued statements only in order to correct selective and misleading statements in the media.
NDTV raises some detailed questions, which will be and have been addressed in the proper forum: with the industry, or in the proper court, not in an exchange of media statements. As we have noted several times in previous statements, TAM welcomes the opportunity to address the facts. In the meantime, TAM continues, as it has done in the past, to work to improve its system, with the support and involvement of its many stakeholders and its highly respected management.
http://www.medianama.com/2012/08/223-ndtv-vs-wpp-round-up-of-news-on-the-tam-ratings-spat/
Other links:
http://www.livemint.com/2012/08/29162658/WPP-asks–NY-SC-for-dismissal.html?h=A1