TRAI must delay ad regs

(30 August 2012) NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (Tdsat) has directed the Telecom Regulatory Authority of India (Trai) to hold on to its commitment of not implementing regulation of advertisement on television channels till its further orders.

The commitment that the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012 dated 14 May 2012 will not be implemented till 30 August was given by Trai during a Tdsat hearing on July 17.

Broadcasters had moved Tdsat challenging the authority of Trai to implement the provision in the Cable Act that restricts the total advertisements in an hour to 12 minutes.

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Related story: http://economictimes.indiatimes.com/news/news-by-industry/telecom/trai-may-amend-circular-on-regulating-advertisement-tdsat/articleshow/16009121.cms