Monday, February 10, 2012 – The appeal of traditional television to Google and Apple is apparent in the changing economics of the business: Subscription revenues growth is accelerating, advertising is holding its own and video is becoming the streaming gold of an exploding mobile ecosystem.
Even in its transformation, television is a business that everyone wants a piece of. Television’s vitality lies in its inherent transference to the digital sphere. Instead of being rendered obsolete, television will become a driver.