Youtube hits 16bn US views

24-06-2012: Four-fifths of viewers watched content from YouTube as 163 million unique US video viewers streamed over 26 billion videos and spent about six hours on average watching online video during May 2012.

Overall, according to Nielsen’s latest investigation of the US online video market, there were 163,478,000 video views taking 26,167,111,000 video streams, an average of 160.1 streams per viewer. Inevitably, YouTube dominated proceedings, amassing 136 million unique viewers during the month, over over three times more than Yahoo! who had 45.336 million users; VEVO with 42 million; AOL, 25.6 million; MSN, 24 million. The highest ranked commercial video service, Hulu, amassed online 15.48 million users.