28 Sep 2012 – In a keynote at The Next TV Summit, Alex Carloss, head of entertainment at YouTube/Google, stressed that the company is looking to partner with traditional content providers as well as fund new source of online content as part of its YouTube channel initiative.
He argued results have been very promising, with around “20 channels now averaging one million views a month and maybe 25 channels have [signed up] 100,000 subscribers since launch.”
Carloss also focussed on a shift to mobile consumption that would impact their approach to creating original digital content over the next year. “The transition to mobile will change how to program to these audiences.”
Read more: http://advanced-television.com/index.php/2012/09/21/youtube-we-do-want-partners/