2 Feb, 2016 – The BBC and Discovery Communications have confirmed a long-term Olympic Games agreement in the UK, building on a 30-year partnership between the two global media organisations. The deal means that the BBC will sub-license (from Discovery) exclusive free-to-air audio-visual and non-exclusive radio rights to the 2022 and 2024 Olympic Games. In turn, Discovery will sub-license (from the BBC) exclusive pay-TV rights in the UK to the 2018 and 2020 Olympic Games.
The Olympic Games are highly valued and hugely popular with audiences. The London 2012 Olympic Games was watched on the BBC by more than 50 million people in the UK, 7 million people in the UK accessed the BBC website every day, with 111 million requests for video throughout the Games and over 2 million people downloaded the app. It was truly the first digital Olympic Games and the BBC raised the bar in its coverage.
Read more at Advanced Television