In December 2016, BBC Earth ranked number one among the factual channels in Singapore, topping the charts for the fourth time in a year*.
Data from StarHub SmarTAM indicated the channel to be the leading factual channel for live TV audiences aged four and above in December 2016*, surpassing six other channels in the same category. BBC Earth also topped the charts in January, February and August 2016.
The channel was led to the top by high performing programmes including BBC Earth’s landmark natural history ratings buster, Planet Earth II, with its Deserts episode securing high viewership in Singapore. Shot in UHD, the epic series, narrated by Sir David Attenborough was over three years in the making and uses the latest camera stabilisation, remote recording and aerial drone technology to take audiences closer to nature and allows them to experience the wilderness as if they were there. Also contributing to the channel’s December success was Boy To Man, a series about one man’s journey round the globe to discover and experience the world’s most extreme and dangerous coming of age rituals; as well as Robson Green’s Extreme Fishing Countdown Special, Where The Wild Men Are With Ben Fogle and Truth About Meat. A consistent favourite of the channel in 2016 is Extreme Fishing with Robson Green – an epic that follows host Robson Green as he travels to some of the remotest fishing spots on the planet for the best catch.
“BBC Earth’s number one ranking in Singapore in December is strong indication that audiences here recognise and appreciate the quality of our shows,” said David Weiland, EVP Asia for BBC Worldwide. “We have a long-standing commitment to produce and deliver stimulating, intelligent content that informs, educates and entertains our audiences the world over. This ranking inspires us to continue to deliver shows that will inspire and amaze viewers.”
BBC Earth channel can be found on StarHub Channel 407 in Singapore. Select BBC Earth programmes are available for download and catch-up on BBC Player in Singapore. Elsewhere in Asia, BBC Earth is in Malaysia, Indonesia, Thailand, Hong Kong, Taiwan, South Korea, Vietnam, Mongolia and Myanmar.
* Data Source: Singapore StarHub SmarTAM. Individuals age 4+ live viewing, ranked by average audience share. Factual channels benchmarked: National Geographic, Nat Geo Wild, History, Discovery Channel, Animal Planet and Discovery Science
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For more information, please contact:
Jeanne Leong
BBC Worldwide
Tel: +65 6849 5292
Email: Jeanne.Leong@bbc.com
Jessie Lim
BBC Worldwide
Tel: +65 6849 5295
Email: Jessie.Lim@bbc.com
NOTES TO EDITORS
About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2015/16 BBC Worldwide generated headline profits of £133.8m and headline sales of £1,029.4m and returned £222.2m to the BBC.
For more detailed performance information please see our Annual Review webpage: bbcworldwide.com/annual-review/.