HONG KONG (January 28, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, finished 2015 on a high note with stellar ratings for its channels across key markets. Based on the full-year ratings data from 2015, CTE’s flagship Chinese movie channel, Celestial Movies (CM), its classic Chinese movie channel, Celestial Classic Movies (CCM), and its action entertainment channel, KIX, all achieved noteworthy network viewership growth.
In Malaysia, KIX HD continues to be the #1 English general entertainment HD channel. This is the fourth consecutive year KIX HD has held onto the top spot with Astro 4+ audiences [1]. KIX HD also grew a tremendous 42% in average audience in 2015 versus 2014. Moreover, December 2015 was a record-breaking month, with KIX HD hitting its highest viewership since launch and becoming one of the top 20 most-watched pay TV channels on Astro on an individual channel basis [2].
In the Philippines, KIX remains one of the top four regional English general entertainment channels among cable & satellite 2+ viewers [3]. The channel nearly doubled its viewership in 2015 over 2014, while hitting a record-high in December [4].
Meanwhile, CCM, CM and CM HD dominated the Chinese demographic in Malaysia as the top three most-watched regional movie channels in 2015 among Astro Chinese 4+ audience [5]. Together, the three channels achieved an astonishing 76% share of the audience across regional movie channels [6]. Beyond the Chinese demographic, CCM also attracted notable viewership from the Malay audience, ending 2015 as the tenth most-watched pay TV channel with the Astro 4+ audience [7].
In Indonesia, CM was one of the top three regional movie channels among its core 20-49 pay TV audience in 2015 [8]. CM’s audience also grew by 32% in the second half of 2015 versus the first six months of the year. The channel ended the year with its highest average viewership in December.
“I am extremely proud of the Tiger team for achieving such remarkable ratings across our key markets,” said Todd Miller, Chief Executive Officer, Celestial Tiger Entertainment. “It is gratifying to see the fans we have built up over the years continue to enjoy our exceptional programming lineup, and even more exciting to watch our audience grow year after year. This is great momentum for us as we head into 2016 with an even better programming slate and even more investment into first-run and exclusive content.”
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Source: Nielsen Malaysia
[1] May 2012 – Dec 2015, Astro 4+, ranked by annual average audience, across English GE HD channels on Astro (AXN HD, Diva HD, Fox HD, FX HD, Hits HD, KIX HD, Life Inspired HD & Star World HD). Data availability: KIX HD (from May 2012); Life Inspired HD (from Jan 2013); Diva HD, Fox HD & Hits HD (from Jan 2015)
[2] Dec 2015, Astro 4+, ranked by average audience on an individual channel basis, across all Pay TV channels on Astro
[5] 2015, Astro Chinese 4+, ranked by average audience on an individual channel basis, across regional movie channels on Astro (CCM, CM, CM HD, Cinemax, Fox Action HD, Fox Family HD, FMP, FMP HD, HBO, HBO HD & Sundance HD)
[6] 2015, Astro Chinese 4+, combined relative share (DSHR %) of CCM, CM & CM HD, across regional movie channels on Astro
[7] 2015, Astro 4+, ranked by average audience on an individual channel basis, across all Pay TV channels on Astro
Source: Kantar Media (Urban Philippines); Cable & Satellite 2+
[3] 2015, ranked by average audience, across regional English GE channels (Australia Plus TV, AXN, Diva Universal, E!, Fashion TV, Fox, Fox Crime, FX, Hits, KIX, Lifetime, RTL-CBS, Sony, Star World, SYFY, Tru TV, Universal & Warner TV)
[4] Jul 2011 – Dec 2015
Source: Nielsen Indonesia Pay TV; Pay TV 20-49
[8] 2015, ranked by average audience, across regional movie channels (AMC, CM, Cinemax, Fox Family Movies, FMP, HBO, HBO Family, HBO Hits & HBO Signature)
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; and THRILL, Asia’s only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainmentstudio.
For more information, please visit www.celestialtiger.com.