26 Jan, 2016 – To provide the business intelligence in an era where video is competing for viewers’ attention from traditional linear TV to both professional and user-generated content media players, Ericsson has launched a data analysis toolkit that enables the media industry to aggregate, analyse and interpret large amounts of data.
Supported by a comprehensive end-to-end framework, the toolkit meets the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.
Using Integrated Video Insights, media players can improve their content commercialization strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.
Read more at Vanguard