1 Dec, 2015 – FORT LAUDERDALE — GroupM owner WPP’s CEO Sir Martin Sorrell once famously called Google a “frenemy”. So why did GroupM recently acquire a digital advertising company ensconced in Google’s world?
“We’re the guys who coined the term ‘frenemy’, and we’re not big fans of the whole walled garden concept that Google represents,” Group M global chairman Irwin Gotlieb tells Beet.TV in this video interview. “We’ve developed our own tech stacks to deal with the digital area. We prefer not to use the Google technology.”
So why did GroupM just acquire Essence?
Read more at Beet TV