Singapore –FOX Networks Group Asia announced today that it is entering in a comprehensive media and content partnership for 2017 with French multinational hotel group AccorHotels for the Asia Pacific market which includes Hong Kong, Malaysia, Brunei, Philippines, Indonesia, Thailand, Vietnam, Cambodia, PNG, Myanmar, Macau, Mongolia, India, China, Australia and New Zealand. The deal will see tactical media campaigns across the network’s Sports and General Entertainment channels being developed exclusively for AccorHotels. This includes key properties on FOX Sports such as Formula One, MotoGP, Grand Slam Tennis and key properties on National Geographic, STAR World and FOX channels for 2017.
The partnership kicked off with the broadcast sponsorship of the Australian Open which heads into the crucial 2nd week LIVE on the FOX Sports Network. Viewers on the network have had the opportunity to see exclusively how the Sofitel Melbourne On Collins Hotel, one of the properties under AccorHotels, prepares to host the tennis stars coming for the first Grand Slam tournament of the year. FOX Sports was able to exclusively interview the Williams Sisters with the Hotel as the backdrop with presenters Edward Russel and Paula Malai Ali showing a different side to the tennis superstars. A total of 6 exclusive short form content was produced for AccorHotels, seen on both linear and nonlinear platforms.
AccorHotels and FOX Sports will continue to give its viewers in the region a snapshot of what goes on beyond the court in May this year at the French Open.
“We are delighted to partner with AccorHotels and provide them with our diverse audiences across the FOX Networks Group platforms. It’s fantastic to work with a brand which shares our belief that collaboration leads to great content and we are excited to see this come to life in 2017,” noted Nick Bower, Vice President, Advertising Sales & Partnerships for Asia Pacific and the Middle East.
On the road, the partnership will see AccorHotels properties extend that “home away from home” feel to the presenters at FOX Sports who are in country covering some of the World’s Best Sporting events.
“AccorHotels has a long history of sponsorships across many sporting codes around the world and this partnership with FOX Sports allows us to extend our reach within Asia Pacific and create unique content to showcase our sporting partnerships,” said Michael Issenberg, Chairman & CEO AccorHotels Asia Pacific. “It will allow our guests to ensure they never miss the action when they stay with us.”
The partnership was crafted in conjunction with Havas Media.