5 Jan, 2016 – GroupM, the media buying arm of WPP, has reached a deal with Fullscreen to help the advertising firm’s clients work with key social media influencers, particularly YouTube creators.
As part of the initiative, called “Playa,” GroupM and WPP clients will have first-look access to content produced by Fullscreen talent, and Fullscreen will provide the agencies with exclusive access to the company’s proprietary data and analytics tools, the companies announced Tuesday.
Read more at Wall Street Journal