1 Dec, 2015 – This is an ever-changing TV landscape that over the years has changed remarkably with the invention of the DVR and Netflix (NASDAQ:NFLX). We are no longer bound to a schedule created by a group of people trying to guess what people want to watch and when they want to watch it. Yet our system for measuring success hasn’t changed and that’s a problem in need of fixing.
Fox (NASDAQ:FOXA) (NASDAQ:FOX) believes it has a solution.
Last year cable subsidiary FX became the first network to stop supplying overnight ratings for its programming. In other words, instead of giving audiences and investors immediate feedback, it waited until time-shifted 3-day data became available.
Read more at Seeking Alpha