HONG KONG (January 18, 2017) – Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today that its original production The Ultimate BROcation, won its premiere timeslot among pay-TV audiences in the Philippines and Malaysia. Produced for CTE’s action entertainment channel KIX, The Ultimate BROcation is a reality series following the adventures of four male celebrities from Southeast Asia as they revel on a vacation of every guy’s fantasy in Hong Kong. The four “Bros” are Billy Crawford from the Philippines, P.K. from Thailand, SonaOne from Malaysia, and Bjorn Shen from Singapore.
In the Philippines, the premiere episode of The Ultimate BROcation, on 14 December, won its timeslot with its target audience of males 20 to 39 among regional English general entertainment (GE) channels (1). The show was also the highest-rated premiere of any KIX reality series in 2016 (2). In addition, the premiere episode grew its Wednesday night at 9pm timeslot by 269% compared to the timeslot’s average viewership in 2016 (3).
In Malaysia, the premiere episode of The Ultimate BROcation also edged out the competition and won its timeslot with Astro male audiences 20 to 39 across English general entertainment (GE) channels (4). The show’s premiere also grew its Wednesday night at 9pm timeslot by 88% compared to the timeslot’s average viewership with males 20 to 39 in 2016 (5).
The Ultimate BROcation is produced by KIX and Endemol Shine Group, is supported by Hong Kong Tourism Board and co-sponsored by DJI, Cathay Pacific and the Harbour Grand Hong Kong.
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Sources: Kantar Media (Malaysia DTAM, Live data & Philippines National)
[1] 14 Dec 2016, Wed 21:00-22:00; C&S Males/ C&S Males 20-39; ranked by average audience, across regional English GE channels (incl. AXN, Diva Universal, E!, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Ch., Star World, SYFY, Tru TV, Universal Ch., Warner TV)
[2] 1 Jan – 31 Dec 2016; C&S 2+
[3] 14 Dec 2016 vs. 1 Jan – 13 Dec 2016; Wed 21:00-22:00; C&S 2+
[4] 14 Dec 2016, Wed 21:05-22:05; Astro Males 20-39; ranked by average audience, across English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime HD, MTV, Star World, Star World HD)
[5] 14 Dec 2016 vs. 1 Jan – 13 Dec 2016; Wed 21:05-22:05; Astro Males 20-39
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.