FOR IMMEDIATE RELEASE
HONG KONG (March 31, 2016) LeEco, a leading vertically-integrated internet company, and NBCUniversal (NBCU), one of the world’s leading media and entertainment companies, are proud to announce an exciting cooperation today which allows LeEco members to enjoy some of the hottest movies and shows on LeEco Hong Kong’s UI (user interface), further expanding their rich and diverse content line-up.
“We are so delighted to collaborate with NBCUniversal International Distribution, offering our members a wide variety of high-quality films and TV series to choose from. In 2015, Universal Pictures had a stellar year, breaking records for the industry’s highest-grossing year ever for a studio at the domestic, international and worldwide box offices, and was the first studio to have three films (“Minions”, “Jurassic World”, “Fast & Furious 7”) cross the one billion dollar mark in the worldwide box office in a single year, which demonstrates how popular their movies are,” says Tin Mok, CEO for APAC at LeEco, “I believe our users should be very excited about this new programming bonanza as we continue to acquire supreme and attractive content for our members.”
Through this agreement, NBCU will provide more than a hundred world-class movies and drama series to LeEco. Some of the available blockbuster films include “Fifty Shades of Grey”, the film adaptation of the bestselling book that has become a global phenomenon; “Minions”, the prequel to the unprecedented animated worldwide hits, “Despicable Me” and “Despicable Me 2”; “Ted 2”, a well-known American comedy; the science fiction adventure film, “Jurassic World”, which is the fourth installment of the “Jurassic” franchise; and “Everest”, the adventure thriller which was inspired by incredible actual events, are now available to enjoy through TVOD (transactional video on demand).
In April, films such as “The Fast and the Furious: Tokyo Drift”, “Jurassic Park”, “Lost World: Jurassic Park”, “Gladiator”, etc., in addition to several famous dramas series including “Downtown Abbey” (Seasons 1 & 2), “Chicago Fire” (Season 1) and “House”, will launch in through SVOD (subscription video on demand).
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About NBCUniversal International Distribution
NBCUniversal International Distribution, a division of NBCUniversal, is responsible for the distribution of NBCUniversal product to all forms of television and new media outside of the U.S. and Canada. This includes a rich library of more than 4,000 feature films and 100,000 television episodes, including current and classic titles, non-scripted programming, sports, news, long-form and short-form programming, and locally produced content from around the world.
About LeEco
Founded in November 2004 by Jia Yueting, LeEco is committed to creating the “Le Ecosystem,” a next-generation Internet engine that offers an online platform completed with Content, Device and Application. There are seven sub-ecosystems within Le Ecosystem, namely Internet and Cloud, Mobile, Content, Big Screen, Sports, Automobile and Internet Finance Ecosystem. The sub-ecosystems is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets, large-screen applications to e-commerce, sports content broadcast and event management, open cloud platform, Internet-based electric vehicles, etc. In 2014, the aggregate sales of Le Holdings amounted to approximately RMB 10 billion. LeEco has undergone a rebranding process in January 2016 and opened a new chapter in Le Ecosystem’s development as it fully gears up for global expansion.
Le.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO Company in the sector. Prolific as well as successful, Le.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
LeEco Hong Kong, the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established, vertically-integrated Le Ecosystem. LeEco has held 15 online sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, LeEco Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,700 hours of 4K programs in Hong Kong, LeEco has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.
More LeEco information:
LeEco Website: http://www.le.com
LeEco Online Shop: LeMall.com
LeEco Facebook: https://www.facebook.com/leEcoHK
Media enquiry:
LeEco
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Karris Law Tel：3128 9304 Email：karrislaw@le.com |
Kenxi Lau Tel：3128 9304 Email：kenxilau@le.com
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NBCUniversal International Distribution
Jennifer Hahn
Tel: +1 818 777 4989
Email: jennifer.hahn@nbcuni.com