Alibaba Group and NBCUniversal International have sealed a multi-year content agreement. NBCUniversal has licensed a slate of movie titles from Universal Pictures for Alibaba’s video-on-demand service, TMall Box Office.
“This partnership will continue to increase our reach in the market, as well as driving additional revenues for us in Asia. NBCUniversal is committed to licensing high-quality programming to Chinese platforms in order to provide great entertainment experiences to the Chinese audience,” said Kevin MacLellan, Chairman of NBCUniversal International.
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