Season 11 of the hit singing competition show kicked off on Sept 20th, pushing StarWorld to #1.
HONG KONG – OCTOBER 5TH, 2016 – FOX Networks Group (FNG) Asia launched season 11 of music reality TV show ‘The Voice’ on its new home on Starworld on September 20th to an exceptional on-air debut. The premiere episode made StarWorld the #1 western general entertainment cable channel in Singapore and the Philippines.
The hit show moved to StarWorld, a leading GE channel as part of FNG Asia’s network, starting with the current season. The channel is now the home of ‘The Voice’ across Hong Kong, Taiwan and Southeast Asia.
The show was also a hit on social media across Hong Kong and Southeast Asia, with more than 10 million fans engaging with ‘The Voice on StarWorld’ content on Facebook, Instagram and YouTube. This drove 9.5 million video views across all platforms and 2.3 million ‘The Voice’-related searches on Google.
Keertan Adyanthaya, EVP of Content & Communications for Asia Pacific & Middle East at FOX Networks Group commented, “Our commitment to delivering the best content on offer to our viewers is exemplified by our decision to acquire ‘The Voice’ and make StarWorld the new home of this highly popular hit show.”
He continues, “Our content strategy across the network is driven by what viewers want, be it for StarWorld, FOX, FOX Movies Premium, National Geographic Channel or SCM, and always with the aim to make our channels the top destinations for the best entertainment, and to stay relevant to our audiences.”
Subaru and Oreo, key advertising partners attached to the show, also appreciate its universal appeal across the region.
“Subaru is glad to be associated with this hugely-popular talent show that StarWorld is bringing to Asian audiences. We are excited about this current season and are confident that the programme will continue to achieve even more impressive audience ratings as the season progresses,” said Mr. Glenn Tan, Executive Director, Tan Chong International Ltd.
Anthony Ho, Marketing Director at Oreo for Asia Pacific, said, “We are extremely excited to be partnering with FOX Networks Group on the debut of ‘The Voice’ on StarWorld. The partnership seamlessly amplifies our latest ‘Oreo Wonderfilled’ brand campaign in multiple markets across the region.”
He continues, “As part of our brand campaign, we have collaborated with top artists from across Asia to produce a truly unique sound that we hope will not only bring to life our ‘Oreo Wonderfilled’ platform, but also create an enjoyable music video track. ‘The Voice’ was a natural choice and excellent fit given its musical genre, show ethos and wide viewing audience on StarWorld, in building upon Oreo’s values of imagination and strengthening the bond between people.”
In Singapore, StarWorld was the #1 western general entertainment cable channel during the season 11 premiere of ‘The Voice.’
In the Philippines, StarWorld’s debut of the show saw a 79% increase in ratings versus the season premiere episode on a competitor channel last year. Strong viewership made StarWorld the #1 western general entertainment cable channel during all primetime encores.
In Malaysia, ‘The Voice’ season 11 premiere telecasts and the two primetime encores on StarWorld performed well, with a rise in ratings ranging from +124% to +294% compared to the prior 12 months’ timeslot average.
New episodes of ‘The Voice’ premieres every Tuesday and Wednesday, shortly after the US telecast at 1pm HKT with encore airings at 6pm and 10pm HKT.
Sources: 15-49 with cable & satellite (Kantar Singapore), 16-49 with cable & satellite (Kantar Philippines); 15-49 (DTAM Kantar Malaysia)
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FOX Networks Group (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star Chinese Movies). Our non-linear brands include FOX Play, FOX Play+ and Nat Geo Play. These networks and their related mobile, non-linear and high- definition extensions, reach over 1.825 billion cumulative households worldwide. In addition, FNG owns and operates two production studios and produces thousands of local programming hours for its wholly owned channels and third parties.
Media Inquiries:
Gladys Lau
Assistant Manager, Marketing & Communications | FOX Networks Group Asia
Gladys.Lau@fox.com | Tel: +852.2621.8782