9 Oct, 2015 – The international ad sales team within Viacom’s international division, Viacom International Media Networks (VIMN), is being rebranded as Viacom Velocity International. The London-based sales team will offer Viacom’s advertisers outside the US the same type of content-led marketing as what’s offered from New York under the Viacom Velocity brand.
In the US, Viacom Velocity has partnered with a range of clients to develop bespoke, content-led strategic marketing campaigns that go beyond traditional TV and online media buys to encompass TV, digital and social media across Viacom’s brands, including Comedy Central, MTV and Spike.
Those products and services will now be made more widely available to international clients including data-driven targeted advertising tool, Viacom Vantage, and the social media analytics platform, the Echo Social Graph.
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