HONG KONG, July 22, 2016 – LeEco has been appointed by LeSports HK and Now TV as the exclusive TV advertising agent for their Premier League co-branded channels. The advertisements and sponsorships will be broadcast through the Premier League co-branded channels on both LeSports HK and Now TV platforms, enabling advertisers to reach a broader customer base with maximum publicity effect.
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About LeSports HK
LeSports HK, a subsidiary of Letv Sports Culture Develop (Beijing) Co., was officially established in September 2015 with a mission to support and promote the sports industry and associations in the city and ultimately, to inspire Hong Kongers to participate in more sports. LeSports HK holds the exclusive broadcasting rights for Premier League from 2016 to 2019 and FA Cup from 2015/16 to 2018/19 as well as more than 2,500 licensed sports matches including the Chinese Super League, the 2018 FIFA World Cup qualification games, the Copa Libertadores de America, the Copa do Brasil, the Fédération Equestre Internationale, Major League Baseball, the Chinese Women’s Super League, the Chinese men’s and women’s national football teams’ matches, the Chinese Olympic men’s team and the Chinese national youth basketball team, the China Touring Car Championship and many other international sporting events.
Launched in August 2012 as sports.letv.com, the company has evolved over time to become LeSports. The company provides users with video services including webcasting, video-on-demand, and additional information on football, basketball, tennis, golf, Formula 1 and other sports events. In March 2014, Letv Sports Culture Develop (Beijing) Co., Ltd. was officially established, modelled on sports.letv.com. The video-streaming website was transformed into an eco-sports company covering the entire industrial chain with its event operation, content platform, smart devices and value-added services. LeSports now possesses the exclusive broadcast rights to over 300 sporting events, including the Chinese Super League. With its abundant broadcast resources, LeSports has risen to become the largest copyright holder in the sports industry.
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About Now TV
Now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses.
Now TV offers the widest range of local and international content on its platform in Hong Kong. Its quality self-produced content includes two news channels and a diverse line up of entertainment and infotainment programmes. This is complemented by leading Asian and international content and brands across news, sports, movie, drama, entertainment, information and kids genres.
Now TV’s premium content can be accessed through linear TV channels, on-demand and via OTT companion apps while on the move. Now TV can also be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW.
To learn more about Now TV, please visit http://nowtv.now.com/.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in HKT, Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, Now TV. As the provider of Hong Kong’s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit www.pccw.com.
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About LeEco
Founded in November 2004 by Jia Yueting, LeEco is committed to creating the “Le Ecosystem,” a next-generation Internet engine that offers an online platform completed with Content, Device and Application. There are seven sub-ecosystems within Le Ecosystem, namely Internet and Cloud, Mobile, Content, Big Screen, Sports, Automobile and Internet Finance Ecosystem. The sub-ecosystems is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets, large-screen applications to e-commerce, sports content broadcast and event management, open cloud platform, Internet-based electric vehicles, etc. LeEco has undergone a rebranding process in January 2016 and opened a new chapter in Le Ecosystem’s development as it fully gears up for global expansion.
Le.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO Company in the sector. Prolific as well as successful, Le.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
LeEco Hong Kong, the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established, vertically-integrated Le Ecosystem. LeEco has held 20 online sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, LeEco Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,700 hours of 4K programs in Hong Kong, LeEco has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.
For further information, please contact:
| Ronnie Tong
LeEco Tel: +852 5299 0861 Email: ronnietong@le.com |
Ivan Ho
PCCW Media Limited Tel: +852 2883 8747 Email: ivan.wy.ho@pccw.com |
Jointly issued by LeSports HK and PCCW Media Limited.