Mumbai, October 17, 2016: Zee Café, the leader in the English entertainment genre has announced its new brand positioning with the slogan – All Eyes On New. The slogan, a catchy turn of phrase not only reinforces Zee Café’s brand commitment to its viewers and strengthens its thought leadership in the English entertainment category.
The positioning is inspired from the consumer insight that people today are constantly exploring and discovering. They are willing to carry change along with them to grow. They want to be bold and actively seek what is new and different.
Aligned to this insight, Zee Café has always endeavored to bring the latest and best of English content to Indian audiences with an incredible line-up of shows. The NEW brand ethos is further emphasized in the narratives and characters of each show which are different from the routine. Thus, reiterating Zee Café as a symbol of the new.
Taking the new ethos forward is the channel Visual Identity – the face of the channel – the first step to surprise and punch in change. The logo shows a bold Zee Café, standing tall and towering over everything. Depicted in strong 3-D, today’s sophisticated visual language of larger-than-life graphics. The look is contemporary with a universal appeal. The colors have been treated in line with today’s sensibilities to reflect the youthfulness and exuberance of the viewers.
The content showcase is a blend of drama, comedy, thrill and action curated for those who are always looking forward to explore something new. Keeping in with their brand promise of airing shows within 12 hours of the US premiere, the channel continues with its marquee property, ‘Along With the U.S.’ and airs shows such as Gotham S3, Big Bang Theory S10, Supergirl S2, Secret and Lies S2 and Lethal Weapon every Monday-Friday, 10PM.
Apart from this, the channel also brings four new Indian Television Premieres – The Shannara Chronicles, Criminal Minds: Beyond borders, Code Black and The Real O’Neals back to back from 8 PM – 11PM under its fresh property ‘Weekend Prime’, 15th October onwards. After receiving tremendous response for the first season, Zee Café also brings back ‘UNCUT’ – an hour of unfiltered and uncensored content, Monday-Friday 11PM.
Speaking on this, Ali Zaidi, Business Head, Zee English Cluster said, “The viewers in this genre like to explore, experiment and evolve. At Zee Café, the viewers are at the core. ‘All eyes on New’ taps into the current mindset of these viewers. Zee Café has been a trendsetter in the genre all along and the new positioning clearly establishes the forward attitude of the brand. We are sure the audience would respond positively to the change.”
Zee Café’s new positioning “All Eyes on NEW”, will give a NEW dimension to the English Entertainment space.
NOTES TO EDITORS
About Zee Café:
Zee Café is one of the leading player’s in the English GEC category. It encompasses an exhaustive library of the top US shows like The Big Bang Theory, Grey’s Anatomy, Scandal, Two and A Half Men, House of Cards, The Vampire Diaries, Pretty Little Liars, Gotham, Rush Hour etc. Catering to English speaking audiences it boasts of a healthy mix of reality and scripted show offerings directly from the U.S. It has associations with powerful international studios such as Fremantle, Disney, WB, CBS, Sony etc and is currently available across all major DTH & Cable networks in India. For more information please visit the website: www.zeecafe.tv.
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Anmol Cinema, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q, Zindagi, Ten 1, Ten 2 and Ten 3. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Yuva, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Cinemalu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates multiple digital offerings like dittoTV, OZEE, and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com.
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91-9769286661 / +91 9820336890
Landline: +91-22-7106 1367 / 7108 5464
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com