Sydney, 20 March, 2012 ] Australia and all things Australian will be showcased in China next week with the launch of Australia TV Week on Chinese television channel, International Channel Shanghai.
Australia TV Week was formally announced to the Chinese media in Shanghai today in a launch ceremony attended by senior executives of Australia Network, the Shanghai Media Group which owns International Channel Shanghai, the Australian Consul General in Shanghai Ms. Alice Cawte, and senior officials of the Shanghai government.
In launching the initiative, Australia Network Chief Executive Mr. Bruce Dover said, ”From Australiafs point of view we would like the Chinese people to view our nation as more than just a source of commodities – a mine, and a farm and a nice place to visit. We would like them to see us as we are – an innovative nation, a leader in environmental science and technology, financial services, education and agriculture . an open and inclusive society.”
Australia TV Week will be broadcast on International Channel Shanghai from the 26th of March to the 1st of April and will feature Australian television programming in a prime time block from 7pm to 8pm each evening.
Programs to be featured during the week long broadcast event include special segments from the Australian Broadcasting Corporationfs flagship international current affairs programme, Foreign Correspondent, award winning science program Catalyst, and Australian Story, a collection of stories about the lives of everyday yet extraordinary people. From Australia Networkfs own production slate, My Australia a program that shows young people from Asia and the Pacific experiencing places and life in Australia, and Artshow, a lively and entertaining look at art and artists from Australia and the Region. Australian cuisine and travel programmes will complete this stellar line-up.
Executive Director of International Channel Shanghai, Mr. Sun Wei said, ”We’ve been collaborating with Australia Network for several years now and made broadcast history during the last two years when we broadcast the first live games of an Australian football code, the AFL, in China.”
”With this unique broadcast of Australian programmes in prime time next week wefll foster greater understanding of Australian values here in China and extend the hand of friendship between the two countries,” he said.
For all media enquiries please contact:
Pam Murray
Australia Network
Tel: +61 2 8333 5078
Pam.murray@australianetwork.com
About Australia Network
Australia Network is Australiafs international television and online service, broadcasting 24/7 across 46 countries in Asia, the Pacific and the Indian sub-continent. Brought to you by Australiafs largest and most trusted broadcaster, the Australian Broadcasting Corporation, Australia Network brings a uniquely Australian perspective to living rooms and desktops around the region.
Australia Network boasts an independent news and current affairs service that goes beyond the headlines. Viewers can see the best in Australian drama, documentary, entertainment, lifestyle, sporting and childrenfs programming. These exclusive shows are complimented by English language learning programs, meaning therefs no other channel offering such an unparalleled array of thought provoking, quality programming.
For more information visit australianetwork.com