Singapore, 18 March 2014 – BBC Worldwide today announced the launch of the inaugural Top Gear apparel line in South Korea. The apparel line, a spin-off from the very successful series, Top Gear Korea, includes Top Gear branded clothing and accessories such as t-shirts, jeans, tracksuits and jackets. Targeted at the urban male, the launch of the new line aims to offer fans of the show a deeper connection to the brand.
Presenters Jinpyo Kim, Alex and Danny Ahn joined fans of the show at the launch of the bespoke counter at Lottee Cheongyangi department store. Plans to expand the line across key departmental stores in South Korea are already underway; with a further 10 counters expected to open by the end of 2014.
“We are extremely excited to launch this amazing product line,” Soojin Chung, General Manager, Korea, BBC Worldwide. “Being able to extend the brand value of the Top Gear series is something that we always strive to do, especially when there is such a strong fan base in Asia. Korea has traditionally had a very impressive Top Gear fan base, which can be seen from the overwhelming response to the local edition of Top Gear Korea series. We believe that the apparel line will be well received and we hope to extend this line across Asia.”
Top Gear Korea concluded its 5th season on 26 January 2014.
The Top Gear apparel line in Korea is licensed by BBC Worldwide to K Brands Company Limited, via licensing agent Joon International Entertainment Co. Ltd.
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For more information, please contact:
Jeanne Leong
BBC Worldwide
Tel: +65 6849 5292
Email: Jeanne.Leong@bbc.com
Cassandra Wong
BBC Worldwide
Tel: +65 6849 5295
Email: Cassandra.Wong@bbc.com
About BBC Worldwide
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
bbcworldwide.com
twitter.com/bbcwpress
About Joon International Entertainment Co., Ltd
Joon International Entertainment Co., Ltd. offers global representation and is equipped with a wide knowledge of the licensing business industry. Joon has a network of over 300 licensees in Korea covering all categories for consumer products. Established in September 2011, Joon, as exclusive Agents, manage popular local brands, Youngtoys’ Tobot and Secret Jouju and global brands including Top Gear, Where’s Wally?, Smiley, Maya the Bee, Little Giraffe, Little Tikes, Sonic and DreamWorks. Joon delivers international services to help brand extensions around the world, providing an all-in-one complete strategic service to brand owners and retailers.
About KBrands Incorporated
KBrands Incorporated is a leading fashion company founded in 2000. KBrands holds multiple casual fashions brands, ‘GETUSED’, ‘MUSTBE’, ‘BODYTALK’, ‘NIX’, ‘BANILA B’ and total select shop ‘A365′. KBrands has secured the center position in the Korean fashion industry expanding its brand scope through numerous acquisitions and entering overseas markets, such as opening multiple branches of BANILA B in China. The most outstanding work KBrands has done is the launch of the Top Gear apparel line in February 2014.
KBrands generated headline profits of $1,200m in 2013.
www.kbrands.co.kr
www.topgearwear.co.kr