MUMBAI, INDIA (September 21, 2016) – Turner India’s licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of Sri Lanka and Nepal in partnership with some of the biggest FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg’s.
As part of its expansion plans, CNE will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint, and strengthen its leadership position in the market. In line with this growth strategy, CNE has also partnered with Myntra and Future Group. Besides the re-launch of the ever popular global franchise The Powerpuff Girls, CNE will also be focusing on a strong roster of DC movies from Warner Bros. that includes Wonder Woman, Justice League, Aqua Man and Flash.
All this and a preview to plans for 2017 were unveiled at the Cartoon Network Enterprises roadshow on September 20, in Mumbai with over 200 trade partners attending this showcase of Cartoon Network and Warner Bros. extensive portfolio of current and future IPs, TV shows and movies.
“The licensing and merchandise segment has evolved over the years and is currently witnessing a strong upswing due to ecommerce explosion in South Asia. We are looking at driving strategic partnerships across various categories in the coming months and providing different touch points for our fans to experience our brand. This roadshow provides an ideal platform for us to connect with our current and potential clients to showcase our portfolio and significant range of products,” said Siddharth Jain, Turner India’s Managing Director.
A brand new series of the multi-million-dollar franchise, Ben 10 is launching as part of an international premiere on Cartoon Network in October and an extensive new product catalogue will be announced soon after.
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About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, The Powerpuff Girls and other Cartoon Network originals. CNE connects with millions of Cartoon Network fans through consumer products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand.
Awarded the Licensor of the Year Award by Franchise India in May 2015, CNE South Asia manages the licensing and merchandising business in India, Pakistan, Bangladesh, and Sri Lanka. In addition to CNE’s global portfolio, CNE also represents the Warner Bros. portfolio which includes classic franchises such as Tom and Jerry, Looney Tunes and Scooby-Doo along with evergreen global IP’s such as Batman, Superman, Wonder Woman. It has a strong network of 110 partners and more than 5,000 products across 46 categories with strong footprints in traditional retail, modern trade and e-commerce. Besides its core consumer products business, CNE has serviced promotional licensing campaigns with some of the world’s largest with brands in the region including Cadbury, Heinz, Unilever, Kellogg’s, United Biscuits, Dabur, Britannia, ITC, HUL and Novartis.
About Turner India
Turner India creates and manages the sales, distribution, marketing of award-winning news and entertainment brands in India and South Asia including CNN International, Cartoon Network, POGO, Toonami, HBO and WB. Turner Asia Pacific is the parent company of Turner International India Pvt. Ltd. (“Turner India”), which operates 63 channels in 14 languages in 37 countries in the region. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.
