HONG KONG (October 31, 2016) – Celestial Tiger Entertainment, the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, achieved rating wins in key markets for Celestial Movies and KIX in the quarter ended September 30, 2016, and a year-to-date basis (January – September, 2016).
Celestial Movies maintains its status as the number one Chinese movie channel in Malaysia among Astro Chinese for both Q3 and on a year-to-date basis [1]. In Indonesia, Celestial Movies continues to perform among the top 10 of all regional pay TV services on a year-to-date basis [2]. In the Philippines, Celestial Movies Pinoy, CTE’s customized movie channel, continues to rapidly grow its viewership. Among pay TV channels in the Philippines (excluding kids channels), Celestial Movies Pinoy is now among the top 5 channels on Cignal [3], the national platform for Celestial Movies Pinoy.
KIX maintains its # 1 position among English general entertainment (GE) channels in Malaysia for both Q3 and on a year-to-date basis [4]. Also in the Philippines, KIX propelled in Q3 to the top 2 regional English GE channels. On a year-to-date basis, KIX became the top 3 of all regional English GE channels in the Philippines [5].
These leading channel rankings reflect CTE’s continued investments in blockbuster programming. Celestial Movies HD’s premiere of The Monkey King 2, starring Aaron Kwok and Gong Li, achieved strong ratings in Q3, winning its timeslot across all 190+ terrestrial and pay TV channels among Astro Chinese 4+. Separately, Celestial Movies HD’s premiere of Stephen Chow’s The Mermaid on October 2 also achieved record ratings, winning its timeslot across all 190+ channels among Astro Chinese viewers [6].
On KIX, some of the best performing blockbuster titles during that period include thrilling action adventure Divergence, martial arts superstar Jackie Chan’s Rush Hour trilogy and kung fu action drama Shaolin, in addition to the continuing popularity of combat sports and action series on the channel.
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Sources: Kantar Media (Malaysia DTAM & Philippines National)/ Nielsen (Indonesia Pay TV)
[1] Astro Chinese 4+; Q3 2016 & Jan-Sep 2016; live & consolidated (as of Oct 5); across regional movie channels (incl. Celestial, Celestial HD, Celestial Classic, Cinemax, Fox Action HD, Fox Family HD, Fox Movies, Fox Movies HD, HBO, HBO HD, Sundance HD, TVB Classic Movies).
[2] Pay TV 20+; Jan-Sep 2016; All time; across regional Pay TV channels
[3] Cignal 2+; Q3 2016; across cable & satellite channels (exclude kids channels).
[4] Astro 4+; Q3 2016 & Jan-Sep 2016; All time, live & consolidated (as of Oct 5); across English GE channels on an individual channel basis (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime, MTV, Star World, Star World HD)
[5] C&S2+; Q3 2016 & Jan-Sep 2016; All time; across regional English GE channels (incl. AXN, Diva Universal, E!, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, Tru TV, Universal Channel, Warner TV)
[6] Astro Chinese 4+; The Mermaid (Oct 2, 9-10.45pm)/ The Monkey King 2 (Sep 25, 9-11.10pm); live data; across all TV channels on an individual channel basis.
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.