CHANNEL [V] INDIA MAKES ITS SINGAPORE DEBUT ON STARHUB
StarHub boosts its TV offerings with STAR Hindi Movies & Music Pack
SINGAPORE, 30 January 2012 – Fans of Hindi movies, music and lifestyle programmes will soon be able to catch their favourite entertainment shows when FOX International Channels (FIC) and StarHub launch the Indian youth entertainment channel, Channel [V] India (StarHub TV Ch 132), in Singapore, starting 31 January 2012.
Channel [V] India, which is best known for creating innovative, award winning and cutting edge content that reflect youth passions will make its Singapore debut on StarHub TV at the end of this month. The youth entertainment channel will be bundled with STAR Gold (StarHub TV Ch 129) – the leading Asian Bollywood channel which boasts one of the largest Bollywood movie libraries in the world with top rated titles, in the STAR Hindi Movies & Music Pack, to offer the best in Hindi entertainment in one pack.
Commenting on the launch, Rajan Singh, Executive Vice President of STAR International said, “The launch of Channel [V] India, along with STAR Gold into one pack on StarHub, is a compelling entertainment offering that will bring the best of Hindi programming to our audiences in Singapore.”
Ms Yvonne Tay, Vice President and Territory Head of FOX International Channels Singapore elaborated, “Bollywood programs have very strong viewership and loyal audiences in Singapore and we are pleased to introduce Channel [V] India to our viewers and offer them more variety and options in Hindi programming.”
To celebrate the launch of Channel [V] India, subscribers can enjoy 50% discount in the first 3 months of signing up for STAR Hindi Movies & Music Pack, from 31 January to 31 March 2012, at the promotional price of S$4.28 (with GST) per month instead of the usual monthly price of S$8.56.
“Hindi content has become increasingly popular among our viewers and we are confident that they will enjoy the addition of Channel [V] India to our wide-ranging selection of Hindi entertainment channels. Known for its youthful exuberance, Channel [V] India will complement STAR Gold’s timeless pedigree to provide endless hours of entertainment for fans of all ages,” said Ms Iris Wee, StarHub’s Vice President of Home Solutions & Content.
In the month of January and February, viewers can catch the popular Hindi daily soaps such as D3: DIL DOSTII DANCE, HUMSE HAIN LIFE, STEAL UR GIRLFRIEND and MY BIG DECISION headlining Channel [V] India’s programming slate. Movie buffs will be able to watch Bollywood blockbusters movies such as ZINDAGI NA MILEGI DOBARA and RA.ONE on STAR Gold.
The two leading entertainment channels, Channel [V] India (StarHub TV Ch 132) and STAR Gold (StarHub TV Ch 129) are also available for free preview from 31 January to 14 February 2012.
To subscribe to STAR Hindi Movies & Music Pack, please call 1630 or visit www.starhub.com/tv
For more details, visit www.starhub.com/hindientertainment
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For more information (media only), please contact:
FOX International Channels (FIC)
Allison De Cruz
Senior Executive, Marketing
Tel: +65 6325 3810
Email: allison.dc@sg.startv.com
FOX International Channels
FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 200+ wholly- and majority-owned entertainments, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1 billion cumulative subscribing worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) specialized in online video and display, and four TV production houses, in operation since August 14, 1993.
In Asia, FIC operates 27 channel brands including the FOX, STAR and National Geographic brands in 75 channel feeds across 13 markets, reaching more than 550 million cumulative subscribers in Asia Pacific and the Middle East. We have offices in Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong, China, Taiwan, Japan, Korea, Australia, the Middle East and India.
For more information, please visit http://www.foxinternationalchannels.com.
Channel [V] India (StarHub TV Ch 132)
Reaching out to over 25 million viewers every week in India, Channel [V] offers a mix of entertainment customized to the palate of the Indian youth. Channel [V] has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – [V] Pop Stars, the soaring success of close to a decade for [V] Get Gorgeous, the launch of India’s first youth fiction, [V] Roomies to the hosting of India’s Biggest College Festival, [V] Indiafest ’10, Channel [V] is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.
All these ventures are on the back of a deep understanding of youth behaviour through FYI Report 2010 – India’s most comprehensive youth study, commissioned by Channel [V]. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth. Using this research as a backbone to deliver engaging entertainment to the youth through fresher avenues, Channel [V] aims at connecting with the youth & firing their imagination with content that is Bold, Unconventional, Opinionated & Polarizing; all of which reflect what young India is driven by. The channel’s current mantra – Bloody Cool, manifests itself not only through its shows, but also through the broadcast persona & out of TV alliances created to engage with the youth.
STAR India
STAR India, the leading media and Entertainment Company, has the highest reach among the country’s broadcasters, beaming to over 400 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping. STAR India is a fully owned subsidiary of News Corporation www.newscorp.com.