Dhar’s appointment is in alignment with CNN’s strong audience growth, launch of new products and platforms and audience targeting capabilities which opens new opportunities for clients to tap into local and global markets. Dhar will strengthen the current sales structure and grow the Ad Sales business with CNN’s cross platform offers across TV and Digital with unique branded content and sponsorship opportunities.
Dhar reports to Sonali Chatterjee, CNN’s Head of Advertising Sales for South Asia. “Abhijeet comes with a proven track record of leading local and international client relationships across digital platforms and TV. The growth potential of India has been reflected in the 82% year on year growth of CNN digital’s monthly reach* in the country and this is the right time to take CNNI Ad Sales to the next level. We are delighted to welcome Abhijeet to the team and firmly believe that with his wealth of experience, he will play an integral role in the India growth story,” Chatterjee said.
Dhar will be supported in his new role by the CNNI advertising sales teams in New Delhi and Mumbai. Prior to CNN International, he was Head of Sales, India with BBC Advertising. Dhar begins his new role with CNN this week.
* Source: Ipsos Affluent Survey Asia Pacific Q1-Q4 2015 vs. Q1-Q4 2014 – India respondents (Delhi + Mumbai + Bengaluru).
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About Abhijeet Dhar
Abhijeet Dhar has 14 years of experience and a proven track record of working across various platforms in the media and entertainment space. He joins CNN international from BBC World News where he developed a consistent flow of business within the domestic market while strengthening and growing the international business with complementary multi-platform solutions. Dhar was also responsible for developing the emerging programmatic business for India. He holds a Bachelor’s degree in Economics from Delhi University and completed his post graduate studies in Marketing Management from the Times School of Marketing, New Delhi.
About CNN International
CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 420 million households around the globe, including over 72 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and recently expanded its US presence with its launch on CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. Over the years CNN has won multiple prestigious awards around the world for its journalism. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr