3 Feb, 2016 – Comcast execs say that there’s a lot of life left in traditional TV advertising, and in the expanded basic pay TV bundle, even in a time of growing cord cutting and shaving.
Only a “very small percentage” of Comcast’s cable TV customers take a smaller package — a so-called skinny bundle — Comcast Cable chief Neil Smit said in a call this morning with analysts. Some 75% of the new video customers in Q4 “were at the higher end of video packages, so you don’t want to overstate the significance of skinny bundles.”
Read more at Yahoo Singapore