12 Jan, 2016 – American sports media brand ESPN has re-entered the Indian market more than three years after exiting the television space by selling its 50 per cent stake in the then joint venture ESPN Star Sports to 21st Century Fox (then News Corp).
ESPN was bound by a three-year non-compete clause as part of its sale agreement with Star Sports. With that expiring, it has returned to collaborate with Sony Pictures Networks India across both television and digital platforms.
Even though it has retrenched from various markets in Europe and Asia to focus on its primary market the US, the sports media brand has identified India as a key market. This time it has decided to collaborate with Sony Pictures Networks India to make its mark in the volatile sports broadcasting market.
Read more at: http://www.televisionpost.com/television/espns-play-in-india-with-sony-as-partner/ | TelevisionPost.com