The Regional Network Clinched 4 Gold, 2 Silver And 7 Bronze Awards.
Top (L to R): HBO Originals: Sands of Time, 2017 Oscars® Image Spot, HBO GO Image Spot
Bottom (L to R) – HBO Sizzle 2018, MAX by HBO Rocky Campaign, HBO FAMILY Sing Along
SINGAPORE, 18 JUNE, 2018 – HBO Asia bagged a total of 13 wins at the recent 2018 PromaxBDA Global Excellence Awards held recently in the U.S. The wins include 4 Gold, 2 Silver and 7 Bronze Awards. Celebrating outstanding achievement in entertainment across every screen: on-air, online and on-the go, the PromaxBDA Awards competition is recognized worldwide as the standard of excellence in promotion, design, branding and digital. The PromaxBDA Global awards honour excellence in the international media marketing space and are regarded as the most prestigious awards for creative endeavour.
The winning HBO Asia entries at the 2018 PromaxBDA Global Excellence Awards include the promotional trailers for HBO Originals: Sands of Time and the 2017 Oscars® Image Spot which took home three awards each; three other entries – HBO GO Image Spot, HBO Sizzle 2018 as well as the MAX by HBO Rocky Campaign – were each recognised with 2 awards; while the HBO FAMILY Sing Along trailer clinched a Gold award.
Please refer to the table below for the list of categories and awards won. You may click on the respective hyperlinks to view the winning entries.
| ENTRY TITLE | CATEGORY NAME | AWARD |
|---|---|---|
| HBO Originals: Sandsof Time | ONLINE, CABLE, OR SATELLITE: IMAGE SPOT |
GOLD |
| CHANNEL IMAGE PROMOTION |
SILVER | |
| ANIMATION | BRONZE | |
| HBO 2017 Oscars® Image Spot | HOLIDAY/SEASONAL/SPECIAL EVENT SPOT |
GOLD |
| CHANNEL PROMO: HOLIDAY OR SPECIAL EVENT SPOT |
BRONZE | |
| CHANNEL IMAGE PROMOTION |
BRONZE | |
| HBO GO Image Spot | CHANNEL WEBSITE OR APP PROMOTION |
GOLD |
| ONLINE, CABLE, OR SATELLITE: IMAGE SPOT |
BRONZE | |
| HBO Sizzle 2018 | INTERNAL MARKETING OR SIZZLE |
SILVER |
| EXTERNAL MARKETING OR SIZZLE |
BRONZE | |
| MAX by HBO RockyCampaign | IN-HOUSE PROGRAM CAMPAIGN |
BRONZE |
| BLOCK OF PROGRAMS SPOTS OR CAMPAIGN |
BRONZE | |
| HBO FAMILY Sing Along | DAYTIME PROGRAM SPOT | GOLD |
The 2018 Global Excellence PromaxBDA Promotion, Marketing and Design Awards ceremony was held on Thursday, 14 June 2018 at the New York Midtown Hilton.
# # #
About HBO ASIA
Singapore-based HBO Asia brings the best of Hollywood to Asia first through its exclusive licensing deals with major Hollywood and independent studios, including Paramount Pictures, Universal Studios, Warner Bros., Lionsgate and DreamWorks Animation. HBO Asia has proprietary and award-winning HBO and HBO Asia Original programmes produced exclusively for HBO viewers. Wholly owned by HBO (a Time Warner company), HBO Asia reaches 23 territories across Asia with five 24-hour commercial-free subscription movie channels: HBO, HBO Signature, HBO Family, HBO Hits and Cinemax; an Asian movie channel, Red by HBO; internet streaming platform, HBO GO; subscription video on demand (SVOD) service, HBO On Demand; and a branded SVOD service in China, 鼎级剧场 (ding ji ju chang). HBO Asia is also the exclusive distributor of BabyFirst channel in the region. Log on to www.hboasia.com for more information.
For more information, please contact HBO Asia:
Karen Lai
Senior Director, Communications
Tel: (65) 6381 1796
Email: karen.lai@hboasia.com
Cheryl Foong
Manager, Communications
Tel: (65) 6381 1838
Email: cheryl.foong@hboasia.com
Chan Zi Ning
Executive, Communications
Tel: (65) 6381 1746
Email: zining.chan@hboasia.com