SINGAPORE, 23 July 2015: Scripps Networks Interactive, Asia Pacific is proud to announce that HGTV, Asia’s only regional home focused channel dedicated to entertaining viewers with inspiring stories about the home, has achieved strong ratings in Singapore since it launched in December 2014.
As measured by Kantar Media, HGTV has maintained consistently strong ratings, holding its position as the number one lifestyle channel in Singapore from January 2015 to June 2015 among female cable viewers between 25-54. When measured against 37 other English pay TV channels including movies, general entertainment and sports channels, HGTV also recorded the highest average time spent of 37 minutes during the same period. In June 2015, audience viewing time topped at 56 minutes.
Derek Chang, Managing Director of Scripps Networks Interactive, Asia Pacific said, “We are pleased that HGTV has connected so well with StarHub’s home proud viewers in such a short time. HGTV’s line up of top international and local programs clearly resonate well with viewers in Singapore and we look forward to bringing them even more exciting programs featuring inspiring stories about the home. I would like to thank the StarHub team for their support in making HGTV such a success and I am excited to work closely with the team for all our lifestyle channels.”
Ms. Lee Soo Hui, Head of Media Business Unit, StarHub, added, “We see great value in the high quality content that HGTV offers and are proud to be the only pay TV operator in Singapore to offer viewers such an extensive line up of home-focused content in high definition. HGTV has been a great addition to StarHub’s channel offering and we are committed to working with the Scripps Networks Interactive team to continue its success here.”
Since HGTV launched in Singapore, the team has introduced hundreds of hours of content including top rated titles such as Property Brothers, Kitchen Cousins and Fixer Upper. Viewers can also expect fresh local productions including Asian Traditions and Extreme Homes Asia, and exciting new series featuring top celebrities like Ellen DeGeneres in Ellen’s Design Challenge and William Shatner in The Shatner Project.
HGTV is available in Singapore on StarHub TV Channel 437 as part of the Lifestyle Basic HD Upsize. StarHub TV Customers can now sign up instantly for the channel through their set top box and be in the running to win one of three sets of Stressless Taurus Arm Chairs worth SGD 4,500 each. Visit www.starhub.com/hgtv before 31st July 2015 for more details.
HGTV is part of the Scripps Networks family of lifestyle channels that are available in Asia, which include Asian Food Channel, Food Network and Travel Channel. As the world’s leading producer of lifestyle content, Scripps Networks provides access to the largest library of home, food and travel content, all under one media portfolio.
For more information about HGTV, please visit www.hgtv.asia or visit the HGTV Facebook page (www.facebook.com/hgtvasia) for latest program and event updates. To find out about Scripps Networks Interactive and its channels, please visit www.scrippsnetworksinteractive.com.
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About HGTV
Leading home and lifestyle entertainment brand HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia. HGTV is part of Scripps Networks Interactive, one of the world’s leading producers of lifestyle content. For more information on HGTV, visit www.hgtv.asia or www.facebook.com/hgtvasia.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. Its lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million U.S. consumers each month.
The company’s international unit, Scripps Networks International, distributes seven network entertainment brands including Asian Food Channel, Cooking Channel, DIY, Fine Living, Food Network, HGTV and Travel Channel in more than 160 countries and territories across Europe, the Middle East and Africa (EMEA), Asia-Pacific and Latin America and the Caribbean, and also holds joint-venture relationships with UKTV in the UK and Shaw Media in Canada. The division manages the company’s international program licensing that makes its high-quality content available in more than 220 countries and territories. Scripps Networks International is headquartered in Knoxville, Tennessee, and New York City, with regional offices in London, Miami, Milan, São Paulo and Singapore. For more information, please visit www.scrippsnetworksinteractive.com.
Research Source: Kantar Media Singapore Jan-Jun 2015